The quick pitch:

How can Hertz go from being a failing brand to people’s first preference again?

By providing car novices a premium experience for their short term getaways. 2020 has been the year of road trips and Hertz can make a comeback by alleviating people’s stresses during the process.

See the full case study below!

What I did:

• Deep dived into the competitive set to understand what makes Hertz stand out.

• Scoured the internet for reviews to see what people’s opinions of the brand, their service and their offerings are.

• Talked off-the-record with employees to in-store and call centre employees.

• Artifacts: brief, target persona, strategic exploration, content strategy, content pillars, and pitch deck.